Global Digitally Printed Wallpaper Market Is Expected to Reach USD 5,978.4 Million In 2026

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The global digitally printed wallpaper market was valued at USD 1,879.2 million in 2018 and is expected to reach USD 5,978.4 million in 2026, growing at a CAGR 15.9% from 2019 to 2026.

Digitally Printed Wallpaper is a printing technique on a variety of media from a digital image. It is a part of the graphics industry. The digital-based image printing technique is a non-contact printing, which primarily minimizes the distortion of images that occurs in the analog process. It is a less costly and more efficient technique to print images.

Thus, it provides various options for substrates such as very thin paper, fabrics, and ceramics for the printing technology. The growth in digital printing has enhanced the adoption and development of the digitally printed wallpaper technology in the global market. The rise in demand for digital technology in wallpapers and increase in trend of interior decoration in the residential sector due to the rising purchasing power of the consumers are the main driving factors for the market growth of digitally printed wallpaper.

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Moreover, growth in the construction industry with rapid industrialization and urbanization are expected to create opportunities in the market during the forecast period. However, the high capital investment and the intense competition among paints and coatings manufacturers are the main restraining factors in the market over the forecast period. The stringent legal regulations related to the adoption chemicals in wallpapers is the challenging factor for the manufacturers to operate in the market over the coming years.

The vinyl-based digitally printed wallpaper segment dominated the market throughout the forecast period Based on the type, the digitally printed wallpaper market has been segmented into nonwoven, vinyl, paper, and others. The vinyl-based digitally printed wallpaper accounted for the largest share of around 35% in terms of volume in the global digitally printed wallpaper market in 2018. The growth in the residential segment across the developing countries is fuelling the demand for vinyl-based digitally printed wallpaper, worldwide. These have properties of low cost, better durability, stain resistance, and easy maintenance.

The nonwoven registered for the highest CAGR of around 18.76% in the global digitally printed wallpaper market over the forecast period owing to the wide number of benefits such as tear-resistance, easy wash-ability, and less installation & removal time. Additionally, this kind of wallpapers is non-shrinkable, lightweight, and flexible.

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The electrophotography printing technology segment is expected to grow at a CAGR of around 19.5% in the upcoming years Based on the printing technology, the market has been segmented into inkjet and electrophotography. The inkjet printing technology segment accounts of the largest share in the market and expected to grow at a CAGR of around 16.34% throughout the forecast period.

The growth is recognized owing to the simplicity of usage, scalability, and ability to produce the high-quality print. While the electrophotography printing technology segment expected to hold the CAGR of approximately 19.5% during the forecast period. This technology is in the growth stage and expected to hold for the highest CAGR in the forecast period.

However, the large presence of manufacturers for inkjet printing technology is expected the hamper the growth of the electrophotography printing technology in the global digitally printed wallpaper market. The residential segment is expected to dominate over the forecast period Based on end-use, the market has been segmented into residential, non-residential, and automotive & transportation. The residential segment accounts of the largest share in the market and expected to register a CAGR of 19.1% during the period of 2019-2026.

The growth of the residential segment depends on the rapid growth in the urbanization and industrialization across developing countries. Asia-Pacific to dominate the digitally printed wallpaper market throughout the forecast period Asia-Pacific accounted for more than 40% market share of the global digitally printed wallpaper market in 2018 and is expected to dominate the market throughout the forecast period.

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The region is also accounted for the fastest-growing region, globally. The presence of dense population countries such as India, China, South Korea, Malaysia, and Indonesia as well as low manufacturing cost and increasing average individual disposable income further enhances the demand for digitally printed wallpaper in the region over the forecast period.

Moreover, the implementation of favorable policies and plans like National New-type Urbanization Plan in China are expected to boost the growth of the market in the coming years for the domestic region. In Asia-Pacific, China held the largest share in 2018 owing to the promising growth of the construction industry. Manufacturers of the North American and the European countries are investing in the Asia-Pacific region to meet the growing demand for digitally printed wallpaper.

Company Profiles and Competitive Intelligence:

The major players operating in the global digitally printed wallpaper market are
·        Tapetenfabrik Gebr,
·        Rasch GmbH & Co. KG (Germany),
·        4walls (U.S.),
·        Peggy-Betty Designs (U.K.),
·        Hollywood Monster (U.K.),
·        Graham & Brown (U.K.),
·        Flavor Paper (U.S.),
·        Muraspec Decorative Solutions (U.K.),
·        The Printed Wallpaper Company (U.K.),
·        MX Display (U.K.),
·        A.S. Création Tapeten (Germany)
·        Among others.

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