Global Digitally Printed Wallpaper Market Is Expected to Reach USD 5,978.4 Million In 2026
The global digitally
printed wallpaper market was valued at USD 1,879.2 million in 2018 and
is expected to reach USD 5,978.4 million in 2026, growing at a CAGR
15.9% from 2019 to 2026.
Digitally Printed
Wallpaper is a printing technique on a variety of media from a digital image.
It is a part of the graphics industry. The digital-based image printing
technique is a non-contact printing, which primarily minimizes the distortion
of images that occurs in the analog process. It is a less costly and more
efficient technique to print images.
Thus, it provides
various options for substrates such as very thin paper, fabrics, and ceramics
for the printing technology. The growth in digital printing has enhanced the
adoption and development of the digitally printed wallpaper technology in the
global market. The rise in demand for digital technology in wallpapers and
increase in trend of interior decoration in the residential sector due to the
rising purchasing power of the consumers are the main driving factors for the
market growth of digitally printed wallpaper.
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Moreover, growth in the
construction industry with rapid industrialization and urbanization are
expected to create opportunities in the market during the forecast period.
However, the high capital investment and the intense competition among paints and
coatings manufacturers are the main restraining factors in the market over the
forecast period. The stringent legal regulations related to the adoption
chemicals in wallpapers is the challenging factor for the manufacturers to
operate in the market over the coming years.
The vinyl-based
digitally printed wallpaper segment dominated the market throughout the
forecast period Based on the type, the digitally printed wallpaper market has
been segmented into nonwoven, vinyl, paper, and others. The vinyl-based
digitally printed wallpaper accounted for the largest share of around 35% in
terms of volume in the global digitally printed wallpaper market in 2018. The
growth in the residential segment across the developing countries is fuelling
the demand for vinyl-based digitally printed wallpaper, worldwide. These have
properties of low cost, better durability, stain resistance, and easy
maintenance.
The nonwoven registered
for the highest CAGR of around 18.76% in the global digitally printed wallpaper
market over the forecast period owing to the wide number of benefits such as
tear-resistance, easy wash-ability, and less installation & removal time.
Additionally, this kind of wallpapers is non-shrinkable, lightweight, and
flexible.
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The electrophotography
printing technology segment is expected to grow at a CAGR of around 19.5% in
the upcoming years Based on the printing technology, the market has been
segmented into inkjet and electrophotography. The inkjet printing technology
segment accounts of the largest share in the market and expected to grow at a
CAGR of around 16.34% throughout the forecast period.
The growth is
recognized owing to the simplicity of usage, scalability, and ability to
produce the high-quality print. While the electrophotography printing
technology segment expected to hold the CAGR of approximately 19.5% during the
forecast period. This technology is in the growth stage and expected to hold
for the highest CAGR in the forecast period.
However, the large
presence of manufacturers for inkjet printing technology is expected the hamper
the growth of the electrophotography printing technology in the global
digitally printed wallpaper market. The residential segment is expected to
dominate over the forecast period Based on end-use, the market has been
segmented into residential, non-residential, and automotive &
transportation. The residential segment accounts of the largest share in the
market and expected to register a CAGR of 19.1% during the period of 2019-2026.
The growth of the
residential segment depends on the rapid growth in the urbanization and
industrialization across developing countries. Asia-Pacific to dominate the
digitally printed wallpaper market throughout the forecast period Asia-Pacific
accounted for more than 40% market share of the global digitally printed
wallpaper market in 2018 and is expected to dominate the market throughout the
forecast period.
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The region is also
accounted for the fastest-growing region, globally. The presence of dense
population countries such as India, China, South Korea, Malaysia, and Indonesia
as well as low manufacturing cost and increasing average individual disposable
income further enhances the demand for digitally printed wallpaper in the
region over the forecast period.
Moreover, the
implementation of favorable policies and plans like National New-type
Urbanization Plan in China are expected to boost the growth of the market in
the coming years for the domestic region. In Asia-Pacific, China held the
largest share in 2018 owing to the promising growth of the construction
industry. Manufacturers of the North American and the European countries are
investing in the Asia-Pacific region to meet the growing demand for digitally
printed wallpaper.
Company Profiles and Competitive Intelligence:
The major players operating in the global
digitally printed wallpaper market are
·
Tapetenfabrik Gebr,
·
Rasch GmbH & Co. KG
(Germany),
·
4walls (U.S.),
·
Peggy-Betty Designs
(U.K.),
·
Hollywood Monster
(U.K.),
·
Graham & Brown
(U.K.),
·
Flavor Paper (U.S.),
·
Muraspec Decorative
Solutions (U.K.),
·
The Printed Wallpaper
Company (U.K.),
·
MX Display (U.K.),
·
A.S. Création Tapeten
(Germany)
·
Among
others.
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