Global Anti-Counterfeit Packaging Technologies Market Is Expected to Value US$ 1019.1 Mn by 2023

Anti-counterfeit packaging is the process of assigning secure packaging to products, in order to minimize counterfeiting and infringement. The market for counterfeit goods is increasing across the globe and the key companies have to focus to combat this threat. Counterfeiting is a major problem in various industries including the pharmaceutical industry, which is at a major risk due to illegal and dangerous substances that are being used in counterfeit drugs. At present, food and pharmaceutical industries are adopting anti-counterfeiting packaging to prevent imitation and confirm the safety of goods. In addition to these, counterfeiting reduces the profit margin and degrades the brand value of the respective company.

The anti-counterfeit packaging technologies market is expected to value US$ 1019.1 Mn by 2023, growing with a high CAGR during the forecast period. The market is witnessing significant growth during the forecast year due to the increasing focus of manufacturers on brand protection, in order to reduce counterfeiting. The demand for anti-counterfeit packaging has increased due to increasing manufacturing activities. The market is driven by factors such as strong growth in demand from the food & beverage and the pharmaceutical & healthcare sector. The growing pharmaceutical & healthcare industry and an increasing number of counterfeit products in the market are the key factors that are propelling the anti-counterfeit packaging technologies market growth.

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This anti-counterfeit packaging technologies market report covers an in-depth analysis of the market including statistical and subjective data points, along with the key market drivers and opportunities & restraints that have positive or negative effects on the overall global market. An exclusive coverage has been provided for market drivers and challenges & opportunities for a country-level market in the respective regional segments. The report comprises a competitive analysis of the key players functioning in the market and covers in-depth data related to the competitive landscape of the market and the recent strategies & products that will assist or affect the market in the near future.

The anti-counterfeit packaging technology market has been segmented based on the type as coding & printing, RFID, hologram, security label, packaging designs, and others. On the basis of end-use industry, the market has been segmented as food & beverages, healthcare & pharmaceuticals, transportation, consumer durables, clothing & apparel, and others.
By type, the RFID segment is expected to grow at the highest CAGR from 2018 to 2023

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The RFID segment accounted for the second-largest market share in the year 2018 and is expected to grow with a high CAGR during the forecast period. The market is witnessing growth due to the increasing use anti-counterfeit packaging technologies across food & beverages and pharmaceutical industries. Features such as high level of security against duplication, supply chain tracking, identification enabled without human involvement using wireless capabilities, and distant tag reading will further foster the growth of the RFID technology. Various major players such as 3M use the RFID technology for supply chain tracking during manufacturing and sales at retail stores. The benefits associated with RFID include increased inventory visibility, accurate billing, and improved recall management, and others.

APAC is the fastest growing region in the anti-counterfeit packaging technology market
Asia-Pacific is a major hub for the manufacturing of counterfeit products. According to INTA, the global trend in counterfeiting and piracy is expected to increase during 2018-2022. China is the major manufacturer of counterfeit and fake products, which is expected to increase further with the increasing number of industries. The region is expected to witness the fastest growth rate due to the evolving pharmaceuticals, healthcare, and food & beverage industries, which are likely to promote the demand for anti-counterfeit packaging solutions. Also, increasing government regulations emphasizing more on eliminating counterfeit products in countries such as China, is expected to drive the market.

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The global anti-counterfeit packaging technologies market is a highly competitive market due to the presence of various international, regional, and local vendors. The demand for anti-counterfeit packaging technologies is expected to increase over the coming years due to rising investments in R&D by key players, such as 3M, Avery Dennison, and others. To expand the market, the majority of the vendors are adopting new technologies and product launches to gain competitive advantage in the global market. Moreover, the key players and emerging vendors have improved manufacturing techniques and their products, in order to have a competitive edge over others.

Furthermore, the companies are involved in acquisitions and expansions to improve their product offerings and increase the production process. For instance, in March 2017, INVIXO, an international consulting group and Systech, a global technology provider have collaborated to offer various track and trace solutions for the pharmaceutical industry across Europe. Industry players have developed partnerships and collaborations with leading manufacturers for addressing the demand and for strengthening their presence
across the globe.

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