Global Robotic Lawn Mower Market Segment Analysis, Opportunity Assessment 2019-2026

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A robotic lawn mower is a self-directed robot designed to cut lawn grass. It primarily moves with the help of border wire, which is drawn across the boundary of the lawn. It is equipped with processor and sensors to sense the boundaries to be cut. It is also equipped with batteries such as lithium-ion, lead-acid, and nickel-metal hydride (NiMH).

Currently, voice-activated all-wheel drive (AWD) is available in the market. These autonomous robotic lawn mowers are placed for limited areas up to 30,000 m2 (320,000 sq ft) of grass. Safety concerns over traditional lawn mowers, an increase in labor cost, and an increase in demand for noise free-operating machines are the main driving factors for the market growth of the robotic lawn mower.

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Moreover, the increase awareness towards environment and greenery are expected to create opportunities for the manufacturers in the global market over the forecast period. However, the high initial investment and limited lawn area coverage are expected to hamper the growth of the global robotic lawn mower market throughout the forecast period. The medium-sized segment expected to dominate the market throughout the forecast period Based on product, the global robotic lawn mower market has been segmented into small-sized, medium-sized, and large-sized.

The medium-sized robotic lawn mower segment accounted for approximately 47% of the share in terms of value in the global robotic lawn mower market in 2018. While small-sized accounted highest CAGR of around 14.1% in the global robotic lawn mower market during the forecast period. Based on the application, the residential segment is expected to dominant the market during the forecast period Based on the application, the market has been segmented into residential and commercial.

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The milk application segment accounts of the largest share in the global robotic lawn mower market by application. The major factors that are driving the growth of this segment are growing in demand for convenience robotic lawn mower compared to the risky traditional manual lawn mower. Currently, the rapid expansion in the residential and commercial properties across the developing countries are expected to increase the demand for landscaping services, which further enhance the demand for robotic lawn mower in the 
global market for the residential and commercial segment.

North America to dominate the robotic lawn mower market throughout the forecast period North America accounted for nearly 37% share of the global robotic lawn mower market in 2018 and is expected to dominate the market throughout the forecast period followed by Europe and Asia-Pacific. The wide presence of independent residential and commercial spaces as well as increased awareness for the nearby greenery are further creating the demand for the robotic lawn mower in the domestic region during the forecast period.

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Asia-Pacific is expected to hold the highest CAGR of around 16% in the global market during the forecast period. Increase in the purchasing power in the developing countries are the main factor for the growth in the demand and sales for robotic lawn mower in the region.
Company Profiles and Competitive Intelligence: The major players operating in the global robotic lawn mower market are DEERE & COMPANY, Robert Bosch GmbH, Hitachi, Ltd., Honda Motor Company, Ltd., Husqvarna Group, Zucchetti Centro Sistemi S.p.a., Stiga S.p.A, LG Electronics, The Kobi Company, and MTD Products among others.

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