Global Mobile Analytics Market Segment and Key Trends 2025 | Ozone Market Reports

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The Global Mobile Analytics Market was valued at USD 1.77 billion in 2016 and is projected to reach USD 12.89 billion by 2025, growing at a CAGR of 24.68% from 2017 to 2025. 

Mobile analytics involves measuring and analyzing data generated by mobile platforms and properties, such as mobile sites and mobile applications. Mobile analytics solution provides the client with several benefits including – crash monitoring, back-end performance analysis, app version adoption trends, troubleshooting, mobile platform usage data, provides custom events and alerts, data and system integration, corporate data governance, digital measurement strategy and operational processes, reporting automation, and real-time analysis and insights.

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Market Dynamics:
1. Market Drivers
1.1 Adoption of cloud based mobile analytics
1.2 Convergence of mobile, web and social analytics
1.3 Growing usage of applications for mobile advertising
1.4 Increasing number of mobile applications
2. Market Restraints
2.1 Lack of awareness
2.2 Privacy concerns
2.3 Complex technology and scattered data silos

Market Segmentation:
The Global Mobile Analytics Market is segmented on the deployment model, type, vertical, and region.

1. By Deployment Mode:
1.1 Cloud
1.2 On-premises

2. By Type:
2.1 Application performance analytics
2.2 Mobile advertisement and marketing analytics
2.3 In-app behavioral analytics 
2.4 Others

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3. By Vertical:
3.1 Healthcare
3.2 Government 
3.3 IT and Telecom
3.4 Banking, Financial Services, and Insurance (BFSI)
3.5 Travel and Hospitality
3.6 Retail and e-commerce
3.7 Transport and Logistics
3.8 Gaming
3.9 Manufacturing
3.10 Media and Entertainment

4. By Region:
4.1 North America (U.S., Canada, Mexico)
4.2 Europe (Germany, UK, France, Rest of Europe)
4.3 Asia Pacific (China, India, Japan, Rest of Asia Pacific)
4.4 Latin America (Brazil, Argentina, Rest of Latin America) 
4.5 Middle East & Africa

Competitive Landscape:
The major players in the market are as follows:
1. IBM Corporation
2. Microsoft Corporation 
3. Adobe Systems Incorporated 
4. Localytics 
5. Google Inc 
6. Flurry, Inc.
7. Webtrends 
8. Amazon Web Services, Inc.
9. Comscore, Inc.
10. Mixpanel, Inc.

These major players have adopted various organic as well as inorganic growth strategies such as mergers & acquisitions, new product launches, expansions, agreements, joint ventures, partnerships, and others to strengthen their position in this market.

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Ozone Market Reports is committed towards delivering intensive research based analysis reports, enabling clients to easily make fact-based decisions. We also have with us the facility of our innovatively designed and developed data processing and analysis division.
Ozone Market Reports is a research-based consulting firm specializing in getting research inputs and using them appropriately in the marketing planning process. In saying this, we are trying to convey that we always attempt to interpret the research data from the viewpoint of recommending action priorities - both short-term and long-term. To this end, we have put together a team that understands not only research techniques, but also branding concepts in depth. We believe our people are our clients' biggest assets hence we do our best to recruit multi-skilled individuals, and then give them an environment where they can think and ideate freely.
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